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True meaning is a contemporary collection under the creative direction of Bisou Bisou
founder Marc Bohbot that made its runway debut in Los Angeles during the Spring 2005 season.
True Meaning is a new statement for fashion between casual and luxury, the brand is all
about wearing one item and being able to dress it up or down still looking stylish.
True Meaning is essense of life. |
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Sandra Bohbot, the daughter of Marc Bohbot, has been following in the family's footsteps.
Sandra has a great view for fashion and giving True Meaning the essense of life.
“True Meaning is the fashion for men”.
Sandra is promoting the brand while staying behind the designs. |
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David Assouline raised in Europe has the key touch for design and production.
He has been in the industry for 20 years having over 12 retail stores.
David says “the new hottest T’s are the True Meaning T-shirt’s”. |
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